IFTEX 2025: Blooming Insights from Kenya's Premier Flower Expo – Baraka Roses at the Forefront
The International Flower Trade Expo (IFTEX) 2025 in Nairobi, Kenya, recently showcased the vibrant future of floriculture. From June 3rd to 5th, nearly 200 exhibitors and thousands of visitors gathered, highlighting Africa’s pivotal role in the global flower trade. Baraka Roses was a proud participant, solidifying our position as a key player on the international stage. This post explores the key trends from IFTEX 2025, Kenya’s floriculture strength, and how Baraka Roses aligns with these exciting developments to bring you unparalleled quality
IFTEX 2025 was more than just an exhibition; it was a forum for the ideas and innovations that will define the future of floriculture.
Innovation & Technology Takes Root: The AI Revolution in Floriculture IFTEX 2025 highlighted a growing focus on technology and Artificial Intelligence (AI) in floriculture, signaling a shift towards more efficient, data-driven farming. Discussions centered on precision farming, climate-smart greenhouses, and advanced post-harvest techniques to improve shelf life and quality. Baraka Roses continuously adopts modern practices, aligning with this industry direction to maintain our competitive edge and deliver premium quality.
The Rise of Diverse Blooms & Stable Rose Market While IFTEX 2025 showed diversification into summer flowers and chrysanthemums, the rose market remains stable with a broadening supply, and spray roses are particularly popular. Major breeders showcased new and popular rose varieties, including ‘Ever Red’. Baraka Roses offers a “wide range of quality standard roses” , including ‘Ever Red’ , validating our market relevance. We focus on premium quality and desirable characteristics to meet evolving market demands.
Sustainability: The Green Heart of Floriculture Sustainability and social responsibility were paramount themes at IFTEX 2025, with exhibitors highlighting environmental initiatives and community programs. This aligns perfectly with Baraka Roses’ commitment to sustainable practices, a key part of our brand story. We employ eco-friendly initiatives like drip irrigation for water conservation, minimize chemical use with organic cultivation and natural fertilizers, practice crop rotation, promote biodiversity, ensure soil health, and explore clean energy sources. These efforts enhance our brand and appeal to environmentally conscious buyers.
Logistics & Market Access Logistics challenges, including rising freight costs, were also discussed at IFTEX 2025. In response, direct sales, particularly to the Middle East, are gaining traction as buyers increasingly source directly from growers. This trend offers Baraka Roses an opportunity to strengthen direct sales channels, enhancing market resilience and profitability.
IFTEX 2025 will host over 250 exhibitors from 25+ countries, presenting a wide variety of floral products and innovative technologies. The event emphasizes sustainability with talks on climate-smart agriculture and ethical production. Attendees can enjoy networking with global industry players, discover new floral varieties and tools, gain insights into trends, and experience Kenya’s floriculture heritage. Learn more about IFTEX 2025.
Economic Impact & Export Growth Kenya remains a world leader in flower production and export, a fact reaffirmed at IFTEX 2025. Floriculture is the nation’s third-largest foreign exchange earner. Exports are projected to rise to 110 billion Kenyan shillings (approx. $851 million USD) in 2025, up from $835 million in 2024. The market is estimated at $1.15 billion in 2025, growing to $1.48 billion by 2030, with a 5.2% CAGR. This sustained growth highlights strong global demand for Kenyan flowers.
Roses: The Crown Jewel of Kenyan Exports Roses dominate Kenya’s floriculture exports, accounting for over 60% of all exports. This specialization, driven by large acreage, stable production, and high demand, aligns perfectly with Baraka Roses’ expertise. Kenyan flowers reach over 60 nations, with major markets including the Netherlands, UAE, and UK.
Overcoming Challenges, Embracing Opportunities Despite challenges like pest pressure, rising costs, and logistics, the Kenyan flower industry shows remarkable resilience. The government actively supports the sector, promoting quality standards, climate-smart technologies, and market access. Expansion into new counties and initiatives like sea freight for cost savings and reduced carbon footprint further strengthen Kenya’s global leadership.
Baraka Roses’ unique strengths, brand values, and specific offerings are deeply intertwined with the broader industry trends and Kenya’s leadership, as showcased at IFTEX 2025.
Located in Ngorika, Kenya, at an ideal altitude of 2,250 meters, Baraka Roses has cultivated premium roses on our 40-hectare farm for 14 years. Our rich commercial farming heritage dates back to the 1960s, providing deep generational knowledge that ensures our “quality standard roses all 5cm + in head size”. This blend of tradition and modern practice gives us a unique advantage. Learn more on our About Us page.
We pride ourselves on a wide range of quality standard roses, all 5cm+ in head size. Our popular varieties include Confidential, Magic Avalanche, Ever Red, Good Times, New Orleans, and Revival. ‘Ever Red’ was even highlighted by a major breeder at IFTEX 2025 , validating our market relevance. Our diverse portfolio, including Fuchsiana, Gold Finch, and more , ensures we meet varied demands with “hand picked” quality. Explore our collection on our Varieties page.
Baraka Roses proudly upholds Kenya’s global standards for quality, innovation, and sustainability, aligning with IFTEX 2025 themes. By consistently delivering exceptional roses and embracing modern priorities, we contribute to Kenya’s reputation as a world leader in flower production and export, positioning us as a key industry contributor.
IFTEX 2025 highlighted a dynamic future for floriculture, driven by innovation, sustainability, and robust growth, with Kenya at its core. Baraka Roses embodies these trends, cultivating exceptional quality roses through sustainable practices and contributing to Kenya’s leadership. Every bloom reflects our commitment to the highest standards. Explore our exquisite varieties or learn more on our About Us page. For inquiries, contact us directly.