Community Impact: How Rose Farming Strengthens Families in Nyandarua's Ngorika
Roses. For most, they are a symbol of love, beauty, and celebration. But at Baraka Roses, located in the fertile highlands of Nyandarua County, Kenya, they represent something even more profound: a foundation for community growth and a path to a better life.
The global flower industry is a powerhouse, and Kenya is at its heart. The industry is a significant employer, providing jobs for hundreds of thousands of people, and supporting the livelihoods of millions more. But what does this look like on the ground? For us, it’s about more than just numbers. It’s about the people of Ngorika, a community where rose farming has become a cornerstone of economic empowerment.
The nature of floriculture offers consistent, year-round employment. Unlike seasonal agricultural jobs, the perpetual demand for roses ensures our team has a steady income. This stability is transformative, allowing families in Ngorika to plan for the future with confidence. With a reliable salary, parents can consistently provide for their children, improving everything from daily nutrition to healthcare access.
At Baraka Roses, we’re proud to be a major employer in the region, providing over 400 direct jobs, many of which are held by women. This is a critical point, as women in rural Kenya often gain financial independence through floriculture, allowing them to contribute to household decisions and invest in their children’s education. This empowers them not just as employees, but as leaders within their own families and communities.
Education is the most powerful tool for change, and we are committed to helping our employees’ children get the best start. The income from rose farming enables families to afford school fees, uniforms, and books, making education a tangible reality rather than an unreachable dream. We believe that by creating these opportunities, we are helping to cultivate the next generation of leaders, innovators, and skilled professionals right here in Nyandarua.
Beyond providing stable employment, many flower farms in Kenya engage in Corporate Social Responsibility (CSR) projects that directly benefit their surrounding communities. These initiatives often focus on improving local schools, providing clean water access, or supporting healthcare facilities. This creates a powerful cycle of prosperity, where a thriving business leads to a stronger, more resilient community.
Our relationship with the Ngorika community is a partnership built on mutual respect and shared goals. We understand that our business is intertwined with the well-being of the people and the environment around us. We adhere to stringent standards set by organizations like the Kenya Flower Council (KFC), which ensures our operations are not only environmentally friendly but also socially responsible. You can learn more about the KFC’s role in promoting ethical practices on their website.
Our commitment to our community extends to our operational practices as well. Our sustainability efforts, from water conservation to responsible waste management, are designed to protect the local ecosystem for future generations. This is not just a business strategy; it’s a moral obligation.
When you choose a rose from Baraka, you’re not just buying a flower. You’re supporting a system that empowers families, creates stable jobs, and invests in the future of an entire community. Every vibrant petal and sturdy stem tells a story of dedication, hard work, and shared success.
We are incredibly proud of our team and the impact we have in Ngorika. Our commitment to community development through floriculture is part of our DNA, and it’s what makes a Baraka rose truly special.
We invite you to experience the beauty and integrity of our blooms for yourself. Explore our full collection of premium roses on our rose varieties page and learn more about our company’s values on our about us page.
Ready to partner with a grower that prioritizes both quality and community? Contact us today to place your order and be a part of a blooming legacy.