IFTEX 2025: A Blooming Showcase of Global Floriculture in Nairobi
Nairobi, Kenya, is gearing up to host the International Floriculture Trade Expo (IFTEX) 2025, a premier event for the global flower industry hosted by HPP Exibitions. Scheduled for June 3-5, 2025, at the Visa Oshwal Centre in Westlands, this annual expo brings together flower breeders, growers, exporters, importers, logistics providers, and enthusiasts from over 75 countries.
IFTEX is more than a trade show—it’s a celebration of floral beauty, innovation, and the economic power of Kenya’s floriculture sector. With a focus on networking, sustainability, and showcasing the latest in cut flowers and plants, IFTEX 2025 is set to be a must-attend event for anyone passionate about flowers.
The 2024 edition of IFTEX, held from June 4-6 at the Visa Oshwal Centre, was a landmark event that set the stage for 2025. The 11th edition saw a 25% increase in exhibitors, with nearly 200 growers, suppliers, and service providers showcasing their offerings. Visitor numbers also rose by 20%, reflecting the growing global interest in Kenya’s floriculture sector. The event was a vibrant hub of activity, with the Oshwal Centre buzzing with floral displays, business discussions, and networking opportunities.
One of the standout features of IFTEX 2024 was its emphasis on sustainability. Exhibitors highlighted climate-smart agriculture and certifications like the Kenya Flower Council’s F.O.S.S. (Flower Ornamental Sustainability Standard), which promotes ethical and eco-friendly practices.
International collaborations were another key highlight, particularly Kenya’s 60-year partnership with the Netherlands. Dutch expertise in market access, technology, and sustainability, supported by organizations like Royal Flora Holland and Dutch Flower Group, has been instrumental in Kenya’s floriculture success. The presence of the Embassy of the Kingdom of the Netherlands at IFTEX 2024 underscored this strong alliance, which continues to address challenges like climate change and market volatility.
IFTEX 2024 highlighted sustainability, with exhibitors showcasing climate-smart agriculture and certifications like the Kenya Flower Council’s F.O.S.S. (Flower Ornamental Sustainability Standard), which emphasizes ethical and eco-friendly practices. The expo also featured new summer blooms such as chrysanthemums and alstroemerias, complementing Kenya’s renowned roses. The Best Stand Design Competition celebrated creativity, awarding Black Tulip Group Platinum in the Perishables category, alongside Imani Flowers (Gold), Octoflor (Silver), and Subati Group (Bronze). In the Non-Perishables category, DHL Global Forwarding earned Platinum, with Kuehne+Nagel, Turkish Cargo, and Koppert Biological Systems receiving Gold, Silver, and Bronze, respectively, showcasing the event’s diverse and high-quality participants.
IFTEX 2025 will host over 250 exhibitors from 25+ countries, presenting a wide variety of floral products and innovative technologies. The event emphasizes sustainability with talks on climate-smart agriculture and ethical production. Attendees can enjoy networking with global industry players, discover new floral varieties and tools, gain insights into trends, and experience Kenya’s floriculture heritage. Learn more about IFTEX 2025.
We at Baraka Roses are thrilled to confirm our attendance at IFTEX 2025! After an amazing experience at IFTEX 2024, we’re back and more excited than ever to showcase our premium roses. Catch us at stand D4:18, where you can see our vibrant, long-lasting blooms up close and learn about our dedication to sustainable practices. We’re proud to represent Kenya’s floriculture excellence and can’t wait to meet you—don’t miss out!
IFTEX 2025 is an unmissable event for anyone involved in or passionate about the floriculture industry. Whether you’re a grower looking to connect with international buyers, a supplier showcasing innovative products, or a flower enthusiast eager to explore the latest blooms, IFTEX offers something for everyone. The expo’s vibrant atmosphere, combined with its focus on business, innovation, and sustainability, makes it a unique opportunity to engage with the global flower community.
IFTEX 2025 takes place June 3-5 at the Visa Oshwal Centre in Nairobi. Qualified growers and buyers get free entry, while others can buy tickets on-site. Visit the official IFTEX website for registration, exhibitor info, and schedules to plan your trip.